DESSEARCH | DWNG

"DWNG" is a project involves transforming the shape and form of a key object, the Giant Rhinoceros Beetle, to convey a new design direction for a durable portable juice blender tailored for fitness enthusiasts or avid travelers. Its robust exoskeleton symbolically represents endurance in the product's design.

DWNG

Industrial design

Design Language

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Symbolic Representation

The project involves creating a novel approach to the design of the existing "Portable Juice Blender" by utilizing the method of transforming the shape and form of a key object to communicate a concept. In this scenario, the emphasis is on the meaning of "portable" from the perspective of healthy customers such as fitness enthusiasts or avid travelers. For them, portability implies the ability to endure and withstand their active lifestyles without causing concern or fear of damage. With these keywords, the exploration led to the selection of a key object, the Giant Rhinoceros Beetle.

The result of this project has been showcased at the

{Exhibition}

in the theme of "{Exhibit Theme}"

Our Process

Why we chose "the Giant Rhinoceros Beetle" is based on its robust and powerful-looking exoskeleton, coupled with its distinctive overall appearance. The transformation of this beetle serves as a symbolic representation that facilitates a comprehensive understanding of the intended message. By incorporating the beetle's armored and unique features, the visual metaphor becomes a potent storytelling tool. This transformation effectively communicates the essence of the concept, highlighting the product's durability and ability to seamlessly integrate into the dynamic and active lifestyles of fitness enthusiasts and frequent travelers.